Keyword research is the most prominent part of your SEO strategy.
Before you start writing content for your website, you will need to find out appropriate high-volume search terms.
The SEO keywords will notify the track of your content, ensuring that the content produced will be appropriate and easily searchable on Google. And that is in short what keyword search is all about.
It’s usually a prolonged task and involves a lot of sweat to pour through details, numbers, and comparing long lists of keywords. But it’s extremely important to do it well. A comprehensive keyword research will be the establishment of your SEO strategy and content development
Why keyword research is important?
Finding high-volume search terms itself is not enough. You need to make sure that the SEO keywords used in your content reflects with your brand, product, or service to the keywords that your customers use to search your website or your business. And this is the path where keyword research happens.
Once you have performed ample and systematic research, only then will you be able to expertise a practical SEO strategy. With a good strategy, you can then create a detailed plan of action to achieve your goals.
How to do keyword research?
There are various ways to do it, either manually or using a keyword research tool like Google AdWords Keyword Planner. But whatever way you choose, there are a number of significant steps that you need to take.
From precision of your goals to execution of your keyword plan, follow these detailed step-by-step guides to perform a proper and systematic keyword research:
Step 1: Study your niche
Before you find out what are the best keywords to optimize your page, its best that you start by digging deep to learn more about your topic or business. It can give you out-of-the-box ideas and help you discover the angles to your marketing business and SEO strategy that you might not have thought about it.
Following is the list of how to study your niche:
- Talk with your existing customers and get to know them what they are searching and how they are searching your business online. Figure out the keywords that they use when searching about your business, company, product or service.
- Try to think from the perspective of your permanent clients. If you were to share the brand’s offering to a friend or someone known, how will you talk about it regarding your product or service?
- Get involved in your topic or business like online platform, like forums and social media networks. Read the conversations and find out any important points that are mentioned regarding your products or services.
Step 2: Define your goals
A strategy needs to always begin with defining the end goal of what you want. But before that, it is important that you should ask major and thoughtful questions like:
- Who are you?
- What is your niche about?
- What makes you extraordinary?
- What is your website about?
- What assurance do you make on your website?
Once you have successfully answered these questions, then you need to specify what is your brand’s goal. Do you want to increase the number of subscribers? Or do you have a sales target by a certain date?
It’s important to identify your goal because it will provide a track for your SEO tactics and plan. The search terms that you will ultimately use should be associated to your goals, ideally segmented into different content marketing strategies. Your goals will also inform the reason of your SEO copywriting and content.
Step 3: Make a list of relevant topics
Based on your main business category of your niche and the goals you are aiming to achieve, break it down to smaller topic channel. Make a list of all the topics related to your niche that you want to rank on Google or other Search Engines.
For example, if you’re an Clothing brand specializing in men’s personal care clothes, some topics that are related to your brand can be:
- men’s clothing
- Printed Shirts
There need to be a topic that is important to your business and related to your buyer’s liking. Think about what type of subjects will your targeted users search for on Google? These topic dividends can then later be divided down in to keywords that are related to those subjects.
Step 4: Use good keyword research tools
You might think that, “shouldn’t keyword research start with using a keyword research tool?” There’s no right or wrong answer in it, to be frank. But there is an obvious methodology to find out search terms for your brand or business related first and foremost.
It restricts you to get too boredom down there with keywords and helps you to gain a wider response for your content and SEO tactics.
Once you have selected your goals, topics, and a list of important keywords, it’s the perfect time to use keyword research tools to further redifine your search terms or keywords.
One option is to use Google Adword Keyword Planner. Unluckily, Google only gives approximated search volumes. Instead, you can use a tool like Google Search Trends. It will give you a lot more details and help you select the best keywords on the right direction for your search terms or keywords. On top of that, it can also give additional ideas or thoughts on related keywords or search terms.